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Why I Turn Into Micro-Brand watches?
One of my friend from US gave me very different approach about watches. His first question is what are your collection? When I didn't mention Rolex or any other luxury watches brand, he said "Find something more interesting !, your level is not high end collectors, just wear the watch because you love them, not for investment, regardless the brand. There are huge numbers of well made micro-brands watches that will make you stand out from the crowd, different from other people". I just realized what he said is completely true. And these are my reason why I turn myself completely to the Micro-Brands :read more
Defining Micro-Brand Watches
What makes a brand “Micro”? If you read online discussion of watches, you almost certainly have come across some debate about what the term means. The topic seems to come up weekly in the Microbrands group on Facebook, and with similar frequency on forums like Watchuseek. A Google search for “what is a microbrand” turns up a wiki page, a Quora discussion, articles from Hodinkee and at least a half dozen other blogs, plus articles posted by brand owners themselves, and even news outlets like Forbes (albeit, that article was about small brands generally, not watches specifically).read more